Rob Trice

Rob Trice

Better Food Ventures and The Mixing Bowl

Founder

Rob Trice is the Founder of Better Food Ventures and The Mixing Bowl. Based in Silicon Valley, he is leveraging his experience in mobile, internet and telecom venture capital to pursue the application of information technology to food and agriculture challenges. Better Food Ventures makes investments into startups that are harnessing the power of information and communications technology to improve food and agriculture. The Mixing Bowl is a forum to link food, agriculture and IT innovators. Rob previously worked at international VC funds, including Swisscom Ventures, SK Telecom Ventures, Nokia Growth Partners and Nokia Venture Partners (now BlueRun Ventures). Prior to his days in venture capital, he worked at DIRECTV in LA & Tokyo and at a DC-based think-tank, The Center for Strategic & International Studies. He also founded the non-profit Corporate Innovators Huddle, serves on the board of San Francisco-based engaged philanthropy organization, Full Circle Fund, and farmer business support non-profit Kitchen Table Advisors. He splits his time between Menlo Park and Pescadero, CA.